Expand. Explore. Experience.

These advertisements were designed to showcase SpaceX's goals of putting humanity on Mars, furthering our capabilities in space, and expanding our knowledge of our solar system.

Advancements in science and technology have made sustainable space travel a possibility for the first time in human history.

Single Minded Selling Idea

SpaceX offers the extraordinary experience of space to the ordinary.

Insights

1. Mars and other planets offer economic and developmental opportunities that are either impossible or too expensive to achieve on Earth.

2. Humanity has a deep-seated need to explore, experience, and understand the unknown, even if doing so means that they will never see their home, or even home planet, again.

TONE

The tone of this series is positive, inspiring, and imaginative.

THE PROOF

Space travel, colonizing other planets, and physically exploring our solar system have been human dreams since we first looked up at the stars. The night sky inspires stories, novels, movies, advances in the sciences and overall human understanding. Advances in science and technology have made these dreams a possibility for a select few and SpaceX plans to make them accessible to the many.

Mars and other planets offer humanity opportunities to develop in ways that are either impossible or too expensive to achieve on Earth. Mars is mineral-rich, and has an abundance of natural resources that the Earth does not. The lower gravity allows for the creation of products that physically cannot be built on Earth, as well as an easier (and thus more effective) launching point to explore the rest of the solar system.

The next great unknown that people want to explore is space. As history has proven time and time again people will explore the unknown even if it means that they will never see home again. The unknown changes, from the American West, the Arctic, the Amazon, or the Marianas Trench, but the need to reach out and touch it never fades.